What is an email list? And why is it so important? An email list is a group of individuals who subscribed to get updates and other important information about your business. Why are they important? The main reason is the one on one with your audience.
Here are four things that come with having these personal connections and what an email list could bring to your business:
Feedback:
If there is something you are unsure about in your business, in that email request feedback, give a link to vote in a poll or write a comment that will come directly back to you! With this feedback, you can better understand what your customers wants and needs are and how you can fulfill all of them!
Growth:
The customers that go through all of the trouble to subscribe are probably your loyalist, most crucial community members. Using your list you can send out invited to your events, to increase attendance, ask them to share it with their friends or bring a few people to the event you host. You want them coming back for more, more fun, more laughs, more of your products and content. One thing will lead to another you, also you can monitor how much that community is growing and stay interactive.
Communication:
Just the fact that you have a direct line to your customers, as soon as an idea hits, you can instantly communicate it! This not only improves their interaction but also can help make you money! You heard me right, MONEY! Instead of being the person in the mall striving to k\give out a hundred flyers to people who will only throw them in the trash, this email list can help you broaden your audience and cut straight to the people who are actually interested, who would keep the flyer!
Social Media:
You may have heard this before, but you can’t control social media. This business list is yours, just YOURS! You don’t own Facebook, Instagram, or any other platform unless you are a Mark Wahlberg of the world, of course. Not owning it means that you can’t control it, whether you have twenty million subscribers, the app could be gone in the blink of an eye, but not this list. You have complete control over everything that is published to this list, who is on the list, and every other small detail to help keep it completely yours.
Those are some of the essential benefits of building an email list. When in doubt, email it out! With these lists, you can build your business, customize it, and keep growing with it. The benefits outway the nonexistent negatives and I hope I’ve helped inspire you to do your business a favor and start creating that email list as soon as possible! (If you are curious on what platform to use…and yes, this is an affiliate link, but I truly recommend Aweber!!! Click here to check it out!)