Autoresponders – The More You Know, The More Effective They Are

If you have signed up with an autoresponder service, like Aweber, Constant Contact or Mailchimp,  you need to either take the time to learn how to use it or hire someone who does. Not knowing how to use the service will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process, load one email address into the autoresponders mailing list – yours. Your Virtual Assistant will know how to use all of the features of the autoresponder.

Work with it, sending messages to your own address, until you know your autoresponder service inside and out! This may take a little time, but after a few hours or so, you should know all that there is to know, and you will be able to set your autoresponders up much more effectively in the future. Taking the time to learn it or hiring someone who already knows, will not only save time in the future, it may also help you tweak and tune your autoresponder messages and tracking in a way that increases your responses!

How Important are Autoresponders to Internet Marketing?

Internet Marketing and autoresponders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to achieve many of the marketing tasks that are essential to a successful online business.

Internet marketing can be very time consuming. Whether you do affiliate marketing or market your own products, an autoresponder is a big part of your marketing arsenal. Autoresponders are used to keepin contact with your past customers, and to develop a relationship with potential customers.

An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your autoresponder to make more sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online marketing – an opt-in list and an autoresponder. In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the autoresponder!

Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

Please share any tips you have from your own marketing journey or if you have any questions! Also, you can join our Facebook group here and ask!