Social Media Archives - Big Sky Virtual Services

Aspire To Inspire On Social Media

Mar 19, 2021 | Social Media

The only way of keeping your followers interested in your content is by sharing the kind of information that keeps them coming back. You achieve this by speaking to their hearts and keeping them engaged, hence the title, aspire to inspire. So, make it a point to share the kind of content that leaves your audience with a different way of thinking and leaves them feeling differently because of your sharing. Inspire them to go after their dreams, believe in what they are doing, and be more passionate about becoming who they are meant to be.

Being an inspiration on social media is important to your success because you can reach more people, build lasting relationships, attract the right people, and amplify results. Nonetheless, commanding the kind of attention you desire isn’t easy. You have to learn the best ways of becoming someone people are interested in following. You have to know how to inspire your audience to such an extent that they talk to their friends about your work and get them to follow you.

One of the main things that makes it nearly impossible to be the kind of inspiration you desire to be on social media is that there are already hundreds of people who have already made their mark. They already have a million faithful and satisfied followers. They provide them with valuable content and keep them excited about being part of the journey. So, how do you get more people to engage with your content? How do you attract and keep them? By being an inspiring individual.

You become an inspiration to others by sharing useful information, encouraging them to reach for their dreams, improve their skills, have faith in their abilities, and keep aiming high. In other words, you give them a reason to go on when they feel stuck. You motivate them to retry after every failure by sharing your personal experiences and talking about the negative things you battled with and overcame. Doing this not only keeps them excited about chasing their dreams but keeps them loving and supporting your work as well.

Talking about some of your bad experiences on your journey to success on social media is a smart way of keeping your audience inspired and engaged because it shows that failure is a part of every successful story. It assures your followers that failing does not mean you don’t have what it takes to win and isn’t an indication that you will never make it.

Being the kind of person that everyone can relate to is important in keeping people interested in what you share as well as increasing the number of followers you have.

The Best Ways Of Inspiring People To Take Action And Remain Engaged With Your Work.

Inspiring people to become the best version of themselves is great but if your purpose online is to grow your business or market your work, you have to go the extra mile. Meaning you need to learn the best ways of inspiring them to take action, recommend your services, get involved with your business, and become recurring customers.

Achieve this by:

Being consistent.
Being consistent proves that you have direction, you know where you are going, and you know what you want to achieve online. It keeps people interested in what you are sharing and causes them to desire to be a part of what you are doing. Clearly stating your purpose online, posting frequently, and staying relevant is a smart way of retaining your audience.Posting frequently and making offers that are available exclusively to your followers makes it easier for them to get into business with you and encourages them to explore some of your services or products and take action.

Knowing your market.
Sometimes the only reason you are not getting the attention you desire on social media is that you aren’t speaking to your market. So, do you know your market? Who’s your target audience?Knowing your market and catering to it is by far the smartest way of growing your followers and getting the right people involved in your business.You focus on attracting the right people who have an interest in what you are doing and provide valuable content. You know what their needs are, find ways of catering to those needs, and make an offer they can’t resist.

Responding to your followers.
Losing followers isn’t a great experience but it happens and one of the main reasons for it is that you may have given your followers a reason to “unfollow” or unsubscribe from your emails. For instance, you may be in the habit of not responding to comments or inquiries because you never have “enough time.”
Understand that increasing the number of your followers, keeping them attentive to your work, and inspiring them to act requires you to show an interest in them. Meaning you respond to them, address their concerns, and send timely responses.

Anyone can be an inspiration on social media. You just have to know your audience, cater to their needs, motivate them to reach for their goals, and give them valuable content that keeps them coming back.

How do you “aspire to inspire?” Share below in the comments!

Be Heard, Expand Your Reach with social media

Mar 17, 2021 | Social Media

Communication is not just about relaying information to the receiver. The reason we take our time and speak or write down a word is that we expect it to have an impact either on us or the other party through feedback or other responses. Without feedback or seeing change, we can never be sure if our communication was effective and we were heard. Communication is effective when we listen attentively to others and in turn, they listen to us. Most importantly, it should bring relevant results to show that we were heard clearly.

But, what if you find yourself among ‘loud’ people and you find that your voice drowns in theirs? When not heard, we tend to pull back and keep to ourselves or try other ways to draw attention to ourselves. When we feel ignored, hurt and damaged relationships follow while being heard makes us feel validated and valued. However, it is also possible to be heard but not realize it because we did not get the feedback or response that matched our expectations.

The person on the other end could be trying to communicate too and is yearning to be heard. Therefore, we need to stand on neutral ground as we communicate in order to be in a position that allows us not to think only of ourselves and our interests but also the possibility of getting the unexpected, and new insights. This enriches the communication process while it helps us grow.

How can we be heard and expand our reach using social media?

Define your target audience – understand who is likely to find your information useful and make your presence felt as you work on getting followers or building relationships. Understanding your target audience and their needs will also help you know the appropriate social media platform to use to reach them and the appropriate time to try and reach out to them. Use different ways of packaging your message to cater to the needs of various characters within your audience by using both text and multimedia.
Build your account – you need to make yourself known. Engage with people, follow them back, and be visible. The more your followers see your content and your other activities, the more they start looking forward to seeing more of you on their timeline. Post as frequently as possible and ensure that your content is good enough to make a lasting impression. This can be confirmed by the number of shares and engagements on your posts.
Avoid egocentrism – as a human being it is easy to feel like you have the most valid points, have achieved a lot and people have a lot to learn from you. Content that’s reflective of excessive interest in oneself and self‐praise can be a turnoff to readers. It does not add value to their lives and may feel like nothing other than going through someone’s personal diary. It is okay to share a story about your life here and there but that works better if your audience has something to benefit. Make it about your audience and their needs and wants.
Keep your message simple but captivating – how we use language in communication is very important. The main point in communicating is ensuring that your audiences get the intended message. However, we sometimes try to show off our language skills and use jargon which may confuse our readers or cause them to lose interest especially when they do not have the time to look up the word from the dictionary. Be clear and to the point but try not to be boring.
Let your followers know that you are listening to them too – do not just post and leave. Your followers may have questions or valuable information to share with you. Engage with them and show that you appreciate their time and efforts. Take time to follow their posts where possible and join in relevant discussions.
Authenticity – check your facts before you share your content. People will seek to understand what you are trying to communicate and also try to verify it. False information can make people question your true intentions which can ruin your reputation if you are lucky enough to not fall victim to cyber‐attacks. It will also help you to show a willingness to learn and admit where you misunderstood some facts and correct your mistakes.
Be patient – there are vast amounts of content screaming for attention on social media. Most people, including those who logged in to look for useful information end up looking for entertaining stories instead. It might take time for your account to be noticed especially if your focus is not entertainment. However, people will eventually give you the needed attention if you stay present, post regularly, and appreciate other people’s posts. It is also important to identify your audience’s preferences and repackage your message based on them without crossing your boundaries if things do not seem to change.

We would love to hear your thoughts on being visible. Share in the comments!

~Tracey

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