Tracey Sodt, Author at Big Sky Virtual Services

10 Tips to Help You Create a Marketing Plan

Jan 29, 2021 | Marketing

What if you’ve taken the time to create a marketing plan but now you’re so busy servicing your current clients that you’re having a hard time keeping on track with your plan?

Is it okay to set the plan aside for awhile? After all you’ve got enough business to keep you busy. And, you’re not sure you could handle additional clients right now anyway.

While marketing may not seem like a necessary activity when your business is going gang-busters, it’s only a matter of time before your lack of marketing starts to impact your business.

Staying on top of your marketing plan, even when you’re busy, ensures you always have a pipeline full of prospects and clients into your business.

While you may be busy right now, if you stop marketing for the next three months, you may find yourself high and dry when it comes to clients, because you’ve stopped the flow.

As an independent professional myself, I can totally relate to being too busy to market. It seems the days are never long enough to get everything on my to-do list done. But as a marketing professional I know I can’t afford to NOT get my marketing done.

So what’s a busy gal (or guy) to do?!?

Here are 10 suggestions … these are things I do and recommend to others entrepreneurs.

Make sure all of your bio’s for social media are filled out. Fill out the about section and your website links along with a small paragraph about who you are and what problem you solve.
If you haven’t already, create a marketing calendar. Schedule all of your marketing activities in the calendar according to how frequently you planned to do them in your marketing plan. If you planned to do something monthly, enter it on the calendar once each month. Weekly? Enter it four times per month. Do this for every planned activity.
Hang your marketing calendar over your desk on a bulletin board or on the wall. Make a habit of looking at it every morning. This way you won’t have the problem of “out of site out of mind.” I can’t tell you how many clients I’ve had whose marketing plans have ended up in a file folder in a drawer. You’re certainly NOT going to grow your business that way!
Try incorporating your marketing activities into your weekly and daily to-do list. Enter the activities as to-do tasks in your calendar or PDA just like all your appointments and other business activities. I do this with all my marketing activities. I use Microsoft Outlook and a Pocket PC and it’s the only way I know I’ll keep myself on track. If something is on my calendar, I treat it like any other meeting or appointment and I do it. For example, every Wednesday, a little notice pops up to remind me to write my weekly ezine. If that didn’t happen I’d either be writing it on Mondays at midnight, or it wouldn’t get done.
Pick one day per month to review your marketing calendar in detail and to look three months ahead. What is coming up that you need to prepare for now? What do you need to transfer into your to-do list or PDA to make sure you don’t forget to do it? I usually do this at the end of the month when I’m doing all my month-end work … things like running sales reports, doing billing, and updating my marketing tracking reports. Make it a habit to review your marketing at the same time you do these tasks. After a few months you won’t even have to think about it anymore, it’ll become a habit.
Consider hiring an assistant or support person to help. If they can take some of the tasks off your plate that really don’t require your expertise, it will free you up to focus on what I call “revenue producing activities.” These are things like working with clients, creating products and services and marketing. I couldn’t believe the difference it made when I hired some help. I didn’t think I could afford it, but now I don’t see how I lasted so long without help!
Repurpose content. The more ways you can use one piece of information, the more content you have and less you have to create.
Build that email list! Period. JUST do it. Create an opt in that gets them a freebie and put it out to the world.
Watch your website analytics. Do you know where your website traffic is coming from? How much business is it bringing in? Do you need to tweak your web copy?
Start a blog if you haven’t already. This is a way to keep your content coming and shows the world who you are and the problems you can solve.

When you find a way to get back on track with your marketing and you do it on regular basis, it really does become a part of the way you do business.

Suddenly it doesn’t seem like marketing anymore. It’s just what you do to run your business. That’s when it becomes effortless.

And, that’s when you know your business will continue to be busy and profitable for the long-haul.

Tell me below your favorite marketing tips. OR if you used one of these tips, tell me how it worked for you below in the comments. Or join our She Grows Virtual Facebook group here.

Creative Thinking to Solve Problems

Jan 19, 2021 | Goal Setting, Virtual Services

How many times have you caught yourself saying that there could be no other solution to a problem – and that that problem leads to a dead-end? How many times have you felt stumped knowing that the problem laying before you is one you cannot solve. No leads. No options. No solutions. Creative thinking is where your mind should go…..start thinking outside of the box.

Did it feel like you had exhausted all possible options and yet are still before the mountain – large, unconquerable, and impregnable? When encountering such enormous problems, you may feel like you’re hammering against a steel mountain. The pressure of having to solve such a problem may be overwhelming.

But rejoice! There might be some hope yet!

With some creative problem-solving techniques you may be able to look at your problem in a different light. And that light might just be the end of the tunnel that leads to possible solutions.

First of all, in the light of creative problem-solving, you must be open-minded to the fact that there may be more than just one solution to the problem. And, you must be open to the fact that there may be solutions to problems you thought were unsolvable.

Now, with this optimistic mindset, we can try to be a little bit more creative in solving our problems.

Number one: maybe the reason we cannot solve our problems is that we have not really taken a hard look at what the problem is. Here, trying to understanding the problem and having a concrete understanding of its workings is integral solving the problem. If you know how it works, what the problem is, then you have a better foundation for solving the problem.

Not trying to make a simple statement of what the problem is. Try to identify the participating entities and what their relationships with one another are. Take note of the things you stand to gain any stand to lose from the current problem. Now you have a simple statement of what the problem is.

Number two: try to take note of all of the constraints and assumptions you have in the words of the problem. Sometimes it is these assumptions that obstruct our view of possible solutions. You have to identify which assumptions are valid, in which assumptions need to be addressed.

Number three: try to solve the problem by parts. Solve it going from a general view towards the more detailed parts of the problem. This is called the top-down approach. Write down the question, and then come up with a one-sentence solution to that from them. The solution should be a general statement of what will solve the problem. From here you can develop the solution further, and increase its complexity little by little.

Number four: although it helps to have critical thinking aboard as you solve a problem, you must also keep a creative, analytical voice at the back of your head. When someone comes up with a prospective solution, tried to think how you could make that solution work. Try to be creative. At the same time, look for chinks in the armor of that solution.

Number five: it pays to remember that there may be more than just one solution being developed at one time. Try to keep track of all the solutions and their developments. Remember, there may be more than just one solution to the problem.

Number six: remember that old adage,” two heads are better than one.” That one is truer than it sounds. Always be open to new ideas. You can only benefit from listening to all the ideas each person has. This is especially true when the person you’re talking to has had experience solving problems similar to yours. You can either fill out a contact form or schedule time with me here.

You don’t have to be a gung-ho, solo hero to solve the problem. If you can organize collective thought on the subject, it would be much better.

Number seven: be patient. As long as you persevere, there is always a chance that a solution will present itself. Remember that no one was able to create an invention the first time around.

Creative thinking exercises can also help you in your quest to be more of a creative problem solver.

Here is one example…

Take a piece of paper and write any word that comes to mind at the center. Now, look at that word then write the first two words that come to your mind. This can go on until you can build a tree of related words. This helps you build analogical skills, and fortify your creative processes.

So, next time you see a problem you think you can not solve, think again. The solution might just be staring you right in the face. All it takes is just a little creative thinking, some planning, and a whole lot of work. If you need another warm body to bounce ideas off of…..Facebook message me!

How does this compare to how YOU solve problems? Let us know in the comments.

3 Reasons To Use Social Media For Internet Marketing

Jan 15, 2021 | Email Marketing, Sales

Most people understand that marketing can be very expensive. In order to have sales, marketing your products or services to people who are in need of them is vital. Social networks present a viable internet marketing alternative or supplement. Here are 3 reasons why you should integrate social networks into your marketing plan online.

Social networking websites, like Facebook, are known to attract a lot of people. It has been said that the top 10 Social Networking websites receive about 45 percent of the total number of active internet users. This really is proof of how powerful these websites can be.

One very good example of a prominent and extremely prolific social network is Facebook. Websites such as Facebook give access to people of various interests. For social networking website owners, the main benefit comes from the content that social network users produce and launch on their site. The following are the three benefits to business owners and internet marketers.

Number 1: They give you a large market to sell to

Using social networks for marketing purposes is a very good strategy. Millions of users are attracted to these networks. Entice these visitors to visit your website and you’ve got it made. Getting this many visitors through other marketing means can really cost a lot, but if you use social networks you can get it for free.

Social networks like Facebook open the gates for online businesses; these sites provide you a place where you can market your products.

Number 2: They make targeted marketing easier

Social networks consist of several groups to which one can gain access. These groups have pre-filtered members so a business owner can easily pick and choose groups which he is targeting or whose members may be interested in what he has to offer.

It is amazing how deep a social network can go. It is truly very fertile ground for one’s targeted internet marketing efforts. All you’ll have to do is browse over the groups and find people who may be interested in your products and services.

Number 3: They have enormous potential for boosting site traffic and sales

Most business people have realized the social networks’ potential for boosting site traffic and sales. Online and real-world entrepreneurs alike are flocking to social networks. Affiliate marketers are not to be outwitted, and they have begun promoting the products of their affiliate partners on social networking sites. Fad or not, the creative and strategic use of social networks can really boost a business’ earnings.

— Just Remember —

Given the wonderful opportunity that social networking sites offer, one can easily get carried away in their marketing campaigns. You must remember, however, that as with any marketing method, tact, subtlety, and strategy are all required. You should always present your marketing pitch in a manner both personal and engaging.

If you need any social media assistance, my team is here and ready to support you! Click here to schedule time with me!

What is your favorite way to market your business? We would love to hear!

How to Build An Opt-In Mailing List

Jan 14, 2021 | Email Marketing

One of the powerful tools in online “email” marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples’ names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

This gaining popularity of building an opt-in mailing list is known as Permission Email Marketing.

There are do’s and don’ts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:

DO’S

1. Put a subscription form prominently on your website. You can create your own subscription form using an email marketing software’s (affiliate link) form builder.
2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.
3. Ask people permission if they do want to be subscribed to your mailing list. As much as possible avoid being suspected of SPAM.
4. Open options for subscriptions especially during your interactions with them. Always be ready with your subscription cards if you run in on events.
5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving.
6. If possible, contact the new subscriber as soon as you can. Welcome them and tell them what to expect.

DON’T

1. Add everyone who has ever emailed you to your list. Always ask permission first.
2. Purchase lists that you are not 100% sure are opt-in. Always have evidence to prove the legitimacy of the opt-ins.
3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.

Building your opt-in mailing list is cheaper than sending direct mails. Printing, envelopes, and paper used as material further add up to the cost. Here are some ways to effectively start your opt-in mailing list:
1. Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as a newsletter that will contain information that they can relate to such as tips, tools, recipes, travel itineraries, and others.
2. Make it Easy to Subscribe. Provide easy steps for subscriptions so that subscribers may find it easy to do so and would not be discouraged. For more subscribers, tell them the exact benefits they can get out of the subscription.
3. Quality Content. Be sure that what is written inside the newsletter, freebies, and information found on your website are all of value to increase visitors dropping by your website.
4. Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility.
5. Write articles. This makes you an instant expert in your chosen field of interest. You just have to play on it and use it well in your business goal.
6. Co-registration. A very effective way to build a monster list in a very short time.
7. Write an e-book. An excellent freebie for those who visited and subscribe to your mailing list. The e-book does not have to be expensively made or elaborate but it can be a compilation or a collection of best articles, business tips, and resources.

In building opt-in mailing lists always keep in mind to offer something of value to your prospects. Remember opt-in lists are the foundations of the most profitable internet business so do not miss chances for improvement and developing new strategies.

Having an opt-in list is not easy, it is hard work but with some relieving advantages too. But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.

1. Choose your target market or niche. Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.
2. Be sure that you can reach your target audience online.
3. Do not waste time on a non-profit investment or spending. Always monitor your spending.
4. Forums and discussion boards are available for maximum use. Find your target market problems.
5. Identify what is keeping your customers from getting what they want and help them get it.
6. Try offering your viewers solving some of their problems.
7. Set up a simple direct response mini-site.
8. Get an auto-responder account. It is important for you to acquire and set this thing up because this is where your visitors will come.
9. Bait your potential customers through giveaways like ebooks, special reports, mini-courses, and coupons, etc.
10. Reach out in any way you can to your target market.

Opt-in building is tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your “find” as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these would earn you credibility and a profitable business on the internet.

Increasing Productivity

Jan 12, 2021 | Outsourcing, Time management, Virtual Services

Studies show that when people think of productivity in the things that they do, this will help them a lot because they don’t only motivate themselves but also inspires others as well. When they know the concept of productivity, he or she will be able to learn or acquire the necessary skills needed to make decisions that would affect his or her life in the future.

To be able to increase one’s productivity, the first thing that needs to be done is to develop a positive outlook in life. This is very important because if one keeps an open and positive outlook towards life in general, he or she will be able to overcome the everyday struggle that would come along the way. Also, if one has a positive outlook in life, he or she will be able to turn failures into successes by seizing each opportunity that knocks on the door.

This might be simple but many people are still having difficulties in achieving this because of so many factors such as personality, upbringing, and ways of managing stress as well as failure. Experts say that for one to develop a positive outlook in life, he or she must be able to keep a positive attitude first. Once a positive attitude is set, it is easier to look at things in an orderly way.

For one to develop a positive attitude, he or she must undergo self-reassessment to find out what are his or her strengths as well as weaknesses. Once all of these have been identified, it will be easier to turn the bad ones into good ones and there would also be greater chances of making the positive ones better.

Small steps

Being productive is not an easy task. It would require so much self-assessment as well as a constant reflection over one’s self, on his or her environment, the people that surround him or her, and the overall condition of life that he or she is in.

Studies show that once each of these has been thoroughly assessed, it will be easier to pave the way for continuous productivity. The following are just some of the steps that people can do in order for them to increase their productivity on a daily basis:

– Start small. This is one of the easiest ways to start with being productive. By starting small and simple, you are not putting too much pressure on yourself about the things that you need to do and what are you supposed to accomplish in a specific period of time. By starting small, you will be able to accomplish easier tasks and you can move on to bigger challenges ahead knowing that you have gone through the entire process.

– Stay in good company. To attain continuous productivity, it is very important for one to veer away from people who have negative vibes. It is a must for somebody to find a good company of people who are all enthusiastic, encouraging, and have a positive outlook in life so he or she would somehow feel a positive aura.

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