Email Marketing is Essential to Your Small Business!

Email Marketing is Essential to Your Small Business!

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email marketing is an essential, efficient tool for business owners, large and small, ever since the introduction of the Internet. It is a form of direct marketing which uses email to let customers and potential customers know what is going on in their business. It shares sales, new products or just simply reminds them they are there, ready to be of assistance.

Email allows businesses to reach out to their customers with important information about their business. Often they will have email offers that are only available to those on their email list. It is extremely cost effective for these businesses to send emails versus print mailings. It is also quicker to get an email ready and sent out, therefore saving not only time but money.

Another benefit of email marketing is you can segment your customer list. This way you can send targeted marketing campaigns which will increase your sales conversion! Which you can track a lot easier with email marketing versus sending print mailings. Email marketing programs are set up with great analytics so you can tweak it each time to make the conversions higher.

In this day and age, emails are the way to go. Not only do they take less time, but they are more eco-friendly. It is unbelievable how much junk mail is in the trash when we go get our mail. So much waste! Emails you can delete or save and either way, your desk is not piled to the ceiling!

Are you ready to start your email marketing campaign? Do you need assistance? Contact me! I am here to help you!

If you would like to look at one of the best emailing systems, here is my affiliate link to Aweber. 

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